10 chatbot examples to boost your marketing strategy

chatbot marketing examples

If you’re wondering why you should incorporate chatbots into your business head here. Sprout Social helps you understand and reach your audience, engage your community and measure performance with the only all-in-one social media management platform built for connection. KLM Royal Dutch Airlines is an excellent example of using chatbots in hospitality. KLM’s bots streamline their internal operations by providing fast, personalized customer care. By the end of the campaign, Mountain Dew won a Shorty Award for Best Use of Chatbots and saw some impressive metrics. Viewers watched over 11.6k hours of branded content and the campaign earned 48 influencer shoutouts.


Then you have the option to book a demo, start a free trial, or enter in a message. But only huge companies can afford to hire enough employees to tackle the task, and even then, it’s not the most obviously profitable strategy. Bots are pretty successful as it is, but trust me when I tell you, there is nothing that’ll start a conversation faster than a whiff of a lucrative prize. With the above info mapped out, you’re ready to design your first bot! Just follow these instructions here or check out these bot templates for more inspiration.

Ready to build your own conversational experience?

They provide you with the software, but you’re the one creating your own chatbot. Since you know the basics, let’s check out some of the best chatbot marketing examples on the market. Promoting your services and products should be a part of your ongoing marketing campaign. Marketing bots can help with this time-consuming task by recommending products and showing your offer to push the client to the checkout.

What is an example of a chatbot marketing?

Chatbot Marketing Examples

In this example, booking.com helps users find apartments based on keywords that stand for location. Restaurants. A fast-food restaurant called Wingstop allows users to make orders without going to their website. Travel.

In fact, we’ve found that shoppers who used Talkative video chat are 4 times more likely to make a purchase. To show users that your contest is trustworthy, be sure to announce the winners publicly. Regardless of whether you’re at a store shopping for groceries, you can always search for recipes with the metadialog.com assistance of the Whole Foods bot on Facebook Messenger. One of the coolest parts is you can search by an emoji to get those recipes, while it also lets you filter your results if you have special dietary needs. This bot primarily helped increased conversions for MongoDB because of its efficiency.

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Business use cases range from automating your customer service to helping customers further along the sales funnel. The messaging data bots collect can provide insights into your audience’s needs and wants. Social messaging data can highlight important voice of customer feedback.

  • A dry conversation is awkward and doesn’t appease the customers to go any further.
  • The bot took orders, repeated those orders to customers, and then provided options and suggestions based upon that order.
  • Not to mention, conversational setup makes responding to pop-culture marketing trends much easier and more relatable.
  • With a human assistant, you can feel safe that there is an accountable person on the other side of the screen handling your issues.
  • That’s enough information for the “Bot Tenders.” It’s almost like you’re asking for recommendations from a friend.
  • Selecting a particular strategy can be subjective between organizations.

When social bots resolve simple issues, human agents can focus their attention on more complex problems. Allow consumers or potential customers to ask your chatbot common questions. Programming a bot with question options and replies is an excellent approach to providing information to your audience in a more interactive manner. Customers will be more likely to choose your firm over the competition if they have fun interacting with your chatbots.

E-commerce Product

Complex questions are an inevitable part of the support process, and your chatbots will come across them often. We know that chatbots can’t handle tough questions, but that doesn’t mean your customers leave without a solution. From offering flight information to booking one with your favorite seats, chatbots today handle flight management activities. There was a time when we went to the airport to book the tickets. Then came the websites for each airline that helped people book tickets without having any middle man in the process.

  • We provide a prompt-heavy bot to provide customers with exactly what they need.
  • Implementing a chatbot, much like these nine brands did, could be how you stay one step ahead of the competition.
  • Sellers can also be notified when their target accounts are on your website — so that way, they can take over for the bot and deliver a personalized experience to their accounts in real time.
  • These platforms ensure a fast response, high sales and ROI, increased leads and brand awareness.
  • Automation abounds, and the best strategy likely encompasses a variety of tools and technologies.
  • Here is a list of 10 lessons for anyone about to get into chatbot marketing — like us.

Naturally, conversational bots will help you reach out to more customers, start more conversations and achieve a better engagement. Since chatbots can automate a big part of the marketing process, you will have more bandwidth to handle a higher volume of conversations and close more sales calls. This is why chatbots are now a top channel of communication between customers and businesses. Restaurants and food delivery companies have been taking orders with the help of chatbots for quite a long time. Chatbots not only make ordering more enjoyable but also help customers keep track of their order status. WhatsApp bots, virtual assistants, SMS bots, Facebook Messenger chatbots — they help book appointments, choose the right pair of shoes, inform users of your opening hours, and much more.

Try Those Chatbot Examples for Your Business

The most successful chatbot marketers are the ones who see chatbots as a channel, not just a tool. Because, in truth, chatbots are a direct line of communication with your audience. With information from those conversations, you can continue to engage registrants leading up to the event.

chatbot marketing examples

Collaborate with your customers in a video call from the same platform. This is also an effective way to keep customers on your website and prevent them from exploring competitors’ options. Unlike Chirpy Cardinal, who wants to chat for the sake of chatting, Siri is more concerned with getting things done. You can think about Siri as a voice-based computer interface rather than a separate entity you can talk to for fun.

Chatbots For Marketing:

Since implementing a chatbot, Nykaa has been able to clear more customer queries, resulting in greater post-purchase customer satisfaction and improved customer loyalty thereafter. The secondhand bike eC-commerce marketplace used to see conversion rates of 3% from its webpage. While that number is above the industry average, 97% of unsatisfied customers implies bad customer service.

chatbot marketing examples

Whether a customer wants more information about a specific product or service or has an issue with a product, delivery, exchange, etc., a chatbot can handle it. Social media sites are developing more customer-centric chatbots to streamline sales. The updates in the future shall create self-learning bots with emotional intelligence too. Right now, SMS bots for SMS marketing are high-engagement tools.

Lead generation

However, chatbots have become the latest addition to the list of platforms that help you book a flight for your journey. Help your HR identify better candidates for your business with a marketing chatbot. They can assist your human resource team in connecting with candidates and gathering more information without getting involved. Chatbots can automate routine tasks and inquiries, freeing up human resources and increasing efficiency. This allows businesses to handle a large volume of customer inquiries and requests simultaneously, reducing wait times and improving overall response times. With options available for sophisticated NLP bots or simple pathway triage, Talkative can help you create a bot that not only engages more customers, but one that helps you convert them too.

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You can build your flows with triggers, so action is taken every time a trigger is activated. First, you set up your chatbot to automatically send an email once the trigger is activated. For example, if a user signs up, you can automatically send a thank you message to your customer and even send an automated email to your team. Let customers or potential customers ask common questions of your chatbot.

Why is conversational marketing important?

Let’s take a break from the details and check out some chatbot stats and prepare for 2022. They set up an autoreply feature, which would be triggered when someone used a specific keyword to answer any FAQs. People could also take a quiz to get better product recommendations for their car. So they decided to use a messenger chatbot to push targeted content and promote a gaming referral program. Whether your customer wants to book an appointment, download a free guide, or buy your product, your chatbot directs them to take the next step.

  • They send your leads and potential customers the exact messages you want them to see based on rules you define.
  • You could, for example, place chatbot buttons or links, social media profiles, or email campaigns.
  • A virtual assistant you can chat with can give you a personalized offer.
  • There are various ways businesses use chatbots for a successful digital marketing strategy.
  • This can make chatbot services and benefits available to visually impaired users, as well as those who just prefer listening to reading.
  • It asks questions about kids’ ages, preferences, and interests and then provides a display of products fitting the criteria.

If you still don’t think you need a chatbot, it’s time to reconsider. The top reasons for this were getting quick answers to simple questions and getting round the clock service. And consumers also said that they found it easier to register a complaint with chatbots.

How are chatbots used in marketing?

Chatbots provide instant responses to customer queries so you have 24-hour customer service. The data they collect can be used to understand customer pain points and emerging trends, so you can offer a more personalized customer experience.

Is chatbot a marketing strategy?

Chatbot marketing is a marketing technique that employs computer programs to automate interactions with prospects and customers, either on your website or in your app, for the purpose of generating sales.

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