Bandai Namco, a game development and publishing company, has announced its intention of creating its own metaverse to increase the engagement fans have with the brand. The strategy was announced during the reveal of its new mid-term plan, which outlines the roadmap of the company for the next three years. The company expects to spend 15 billion yen ($130 million) on this project.
Bandai Namco Seeks to Boost Engagement With Metaverse Project
Bandai Namco, one of the leading Japanese game development and publishing companies, is creating its own metaverse. The company announced the resolution in a document outlining its mid-term plan, which details the strategy the group will follow from April 2022 to March 2025. In the document, issued February 8, the company explains that this new metaverse will be part of its “IP Axis” strategy, to boost the engagement of fans with its franchises. The plan states:In this IP metaverse, we are anticipating virtual spaces that will enable customers to enjoy a wide range of entertainment on an IP axis, as well as frameworks that leverage Bandai Namco’s distinctive strengths to fuse physical products and venues with digital elements.For this purpose, Bandai Namco announced it expects to spend 15 billion yen ($130 million) for the establishment of the data foundation and the development of the content for this intellectual property (IP) metaverse.
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