Howard Schultz didn’t start Starbucks, but he built it into the company it is today. And in him, we saw how the best and worst parts of founders and longtime CEOs are often one in the same. Everything is personal for them. They inject a company with passion and dedication, but that also can mean they make decisions using emotion rather than reason. So for Schultz, the arrival of the union was deeply personal. He believed that only badly behaved companies needed unions to protect their workers; in his mind, Starbucks was not that kind of a company, and he was not that kind of a CEO
